Evaluating Buyer Behavior:
Interview 1
- What drew you to seeking out an elderly care provider?
- "Well it really was a result of my mothers second fall. Around October 2014 she had just gotten out of the hospital after suffering a nasty fall down some stairs, bu my dad was managing to keep good enough care for both her and himself, but after a repeat incident at the tail end of 2018, it was evident she needed more than what my father could provide her."
- What Alternatives do you think exist for such institutions?
- "Personally the best alternative is just to not grow old haha! But in reality the alternatives include moving in with relatives and in-house nursing, which place a huge burden on the family both mentally and economically. I normally would just buy my plan at my healthcare provider, but he feeling is usually glum."
Interview 2
- What drew you to seeking out an elderly care provider?
- "I had initially considered the possibility of finding one of these places in the event my mom ever required the need for one of those, or for myself because you never are fully in control of your aging. My mother's memory has been worsening, and as of late is affecting her ability to live a healthy lifestyle.
- What alternatives do you think exist for such institutions, and what is the buyer experience like?
- "To summarize it: bleak. It feels so melancholy having to seek out a care provider for a person you love, especially when it's so painfully obvious many of these places look at patients as paychecks. Purchasing of course takes place in office, and it is a great peace of mind to know what I did makes sure my mother can live safer and healthier, despite the cost.
Interview 3
- What drew you to seeking out an elderly care provider?
- "With my father living in the inner-city all on his own, despite his resolve and strong will, his arthritis really impedes his ability to do much of anything for himself other than drive and get in/ out of bed. After so many weekends of spending the day helping my dad do day to day tasks is when I finally realized I had to take steps to find the right care.
- What alternatives do you think exist for such institutions, and what is the buyer experience like?
- "In terms of alternatives, I don't think many exist outside of integrating the afflicted person into your own home and life, or hiring a private nurse to account for their care; both of which are an insane burden to bare. And like mindedly the buyer experience for getting a plan for a loved one really takes that burden off your shoulders.
- Conclusions: I think it's safe to say the demographic pattern for my business follows a customer that isn't in the market to spend upwards of 20% of their living wage on a sustainable solution and that product within a specific price range with stellar customer service has a high chance of customer satisfaction and economic growth.
Judging by the responses of the people you interviewed it is safe to say that their family members need your service, but at the same time don’t wish to pay too much for a care provider. I will also have to agree on the fact that there is no effective alternative for a care provider aside from moving in with a family member, but at times that family member’s home could not be suitable for the one that needs to be cared for.
ReplyDeleteYou have shown that there is a need for the service but I still wonder how you will fund the people that are perfectly qualified but willing to make less. The funding remains a big question for me as the bigger companies are only concerned about the money and not the genuine wellbeing of the patients. So how can you convince insurance companies, hospitals, or whoever you plan to work with, to partner with you ,all while knowing they will be making less money. I believe the focus is on the best for the patients and their families but I am concerned that if the costs go down, the quality will follow.
ReplyDeleteIt seems from your interviews here, as well as the ones you previously posted, it is undeniable that you have established a need. From this, I believe it is important to look into how exactly you will make this more affordable. It is likely that if not properly planned out, this can result in poor care due to the price people pay. That is certainly something you would want to avoid, as you have explained in multiple posts your desire to make this more affordable for people.
ReplyDelete