22A: Elevator Pitch No. 3

Elevator Pitch #3

2.)

• Some prior feedback of mine involved speaking less on where the ideas for the company came from and more on what it is that my service does.

3.)

• Based on feedback alone I managed to speak more on the service itself rather than it's inception and one thing to note was how much more natural the pitch felt to give, but the presentation still wasn't entirely memorized and the quality might seem lesser due to the casual dress but I felt that the pitch did improve overall.

21A: Reading Reflection No.2

An Analysis of The Wright Brothers

1.)

• The general theme of the book was the Wright Brother's emerging sense of market diversity and ingenuity. The theme of the book plays out from the drive that Wilbur Wright experiences after his injury at university, causing both him and his brother to develop a drive to  compete in the business world; first with a bike store, and second with their aviation.

2.)

• The book resonated with the values learned from ENT3003 by suggesting that innovation can come from a lack of something, and that often times the necessities of life can become the driving force in entrepreneurship.

3.)

• An exercise I would design would be to create plans for a personal workshop in which the person would have to outline the faculties of their business and what might make their talents more sought out than their competitors.

4.)

• The most surprising thing I managed to pick up from this literature was that many people might well have lost the drive necessary to work towards a better life from an injury like Wilbur's, but he managed to perceiver and create an innovation so great his name will always be tied to aviation all because of his entrepreneurial hustle and brilliance. 

20A: Growing Social Capital

Growing Social Capital:

1. The Experts

• Mr. Ahbinaav Faruk: Mr. Faruk is customer representative at Uniform Advantage, the worlds largest supplier of nursing supplies. I've identified Mr. Faruk is the supply expert within my field as a result of the backbone of my business being in healthcare. Mr. Faruk and I got into contact with each other when my Mother and I met up with Vanilla Ice at Chili's in late 2013 and Mr. Faruk was with him. I got in contact him for the purpose of this assignment and asked what our business had to offer with each other, and to no surprise Uniform has a partnership program to pair with start up nursing business in exchange for a monthly payment plan after 2 years. Mr. Faruk represents an opportunity to lift this idea off the ground; Uniform has helped shape the nursing industry so there stands to be no reason to not be capable for doing the same for me.
• Ms. Jessica Ness: Ms.Ness is the head nurse at the BrookDale assisted living facilities in Boynton Beach. Ms.Ness is who I would consider a dominant expert in my industry. I know Ms.Ness from the time she temporarily took care of my grandmother at BrookDale assisted living. Ms.Ness's knowledge base is without a doubt an invaluable insight into what can cause success and failure in this industry, and what she offers is the way to properly manager a nursing business for maximum efficiency.
• Mr. Siward Amando: Mr. Amando is a condominium salesman in Boynton Beach who happens to be an expert at targeting my very own same market with properties rather than a service. Mr. Amando is who I would consider a market expert. Mr. Amando is a family friend of ours and sells condo's all along the beach to roughly the same demographics my business tends to target. During our discussions we reached a point at which Mr. Amando was able to provide me with key insight on what allures and frightens his customer base which is roughly similar to mine. Mr. Faruk can allow me to exploit what might make customers more likely to buy onto my service and and share markets between real estate and nursing.
• Reflection: In reality this was my first time really socially networking. This experience will definitely aid me at future meetings among others in my industry and allow me to understand how business can be included in social events, but this experience honestly wasn't too far from how I pictured networking worked originally.

19A: Idea Napkin No. 2

Idea Napkin Reflection II

• You:
• I define myself as a person who sticks rigidly to the fundamentals of patience and hard work. I attribute very success I've had to either having the patience to gain the necessary insight or perceiver through failure until I found success; in  an almost a symbiotic nature. My aspirations are rudimentary at best: Be the best engineer I can be. At the core of what that means to me is be capable of constructing solutions to modern problems, which tie in directly with my plans for a nursing business, because who better to engineer solutions for the ones who's health we cherish the most.
• Customer Offerings:
• The unmet needs of a person whom's body and mind fail them is the adequate care and affordable price point with it. These dilapidated individuals require care outside of the scope that a family could give, which is why I offer a service that could guarantee both by my commercialized nursing institution.
• Demographics:
• The primary/tertiary customer of choice for my business would of course likely be the son or daughter of an elderly person. The typical client would have very little funds of their own for which to pay for my services but the soon-to-be patient of course has 3 sources of primary income being retirement, medicare and medicaid, meaning that my customers are the guardians and the reimbursement comes from the patient themselves in most scenarios.
• Care and Competencies:
• Care quality is the antithesis of my product. Nursing homes are infamous for inadequate care and staffers that are either unwilling or incapable of meeting the needs of the residents/patients. My business hires only qualified nurses who specialize in elderly care, and value the health of a patient more than some 9-5 worker with no medical background in most other places. With care quality assured and the ease of mind of helping a loved one without the burden of fully caring for them yourself is at the core of what value my business has.

• The business opportunity itself mimics aspects of childhood; the model of this business is foundational, but what it supports is very coherent. So long as the startup process goes smoothly in acquiring real-estate and placing ourself in a competitive sphere where the demographics line up, the service itself will succeed. Each aspect of the business is dependent on another, so it is very much so foundational and linked into each other, but to pick a weak link would likely be the ability to hire nursing candidates of such qualifications at the pay-rate necessary and make substantial profit.

18A: Create a Customer Avatar

Details:

• The customers age is within the range of 55-75, and should be evident based on the lack of hair and 20-20 vision.
• A prospective customer might have hobbies such as gardening, sewing, biking, and mainly anything that could be associated with a slow paced sedentary lifestyle.
• A customers car could range from a 90s Buick to a luxury car like a mercedes depending on their finances.
• Usually a customers source of news is a combination of TV and newspaper.
• Every single customer is guaranteed to have a child by this walk of life.

Similarities:

• I think what my customer and I have in common is attention to detail and a taste for good service, the elderly notice quality and lack of proper customer service; as do I thanks to a sharp upbringing.

17A: Elevator Pitch 2

2nd Elevator Pitch:

Reflection: The majority of the feedback I received was to correct my posture, and to have more business casual attire on when presenting. I attempted to correct both here. Some silly feedback I got was that my presenting area was dull, and to that I say I can't paint my walls its in the contract my dude.