25A: What's Next?

No Seriously What's Next?

• Existing Market:
• My existing market coincides with the elderly population of the southeastern seaboard, and I see that the next step for my product is to begin advertising and release open beta access for possible customers.
• Interview 1:
•  "What I think is the next step for Pendleton Care is to do some customer outreach, and go into 55+ communities and talk a bit about yourselves and how it is you can alleviate the stress of day to day life with your services."
• Interview 2:
• "One thing that you could do is begin advertising in the papers! I think you would definitely see an interest bump once you get to where your customers are, which is the newspaper"
• Interview 3:
• "I think with your business model in mind, you could hold a press conference with Commissioner Dick and have him publicly back your healthcare".
• Summary: It should be clear from each of the interviews that the quality of the suggestions can very quite wildly. I feel as though my demographic has to be catered to very specifically or I run the risk of appearing as out of touch or unapproachable. However Interview 1's suggestion resonated with me quite well, and I think this is definitely something I can consider doing at a later date.
• New Market:
• I suppose to target a new market I might set my sights on the financially dispositioned. HealthCare for elderly and the poor go together quite nicely.
• Interview 1:
• "I think one thing you could do would be to host community wide events about what kind of affordability your program has for people in the community"
• Interview 2:
• "Something I could see you doing to show yourself a healthcare provider to the community at whole would be to make a wing in the facility dedicated to to walk-in 20$ copay type health issues, but that of course would require a doctor and many other factors."
• Summary: It is not as surface level as I once thought it would be to enter a new market based off of an already existing venture capitalist idea, and the modifications necessary to include a new share of a market would be a tremendous strain on what I would be able to do for my current clientel and market as a whole. The suggestions from Interview 2 however are definitely something to take into consideration.